ALTA is a brand new Digital Agency that was born in Lisbon in 2018, resulting from a merge of two companies, a creative design studio and another more tech driven. Its name was suggested by me, in a collaborative workshop that i did with the CEO and the Creative Partners of ALTA, this new agency was a result of a merge of two companies, one more creative and other more tech driven. With the aim to be recognised as a new Industry leading agency for digital services, I had total freedom to start and explore a graphic mood for “ALTA” that reflect that goal. The graphic concept of the brand was totally influenced by a digital type form, born in a unique way from an A, and a digital dash. When i achieve this point, i knew that was the main component to dress the brand with a simple but iconic digital style, with a diversity of multiple applications, creating powerful identity.
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.